UTM Link Builder

Buffini & Company · 2026 UTM standards

Buffini

1 What kind of link is this?

Sets the recommended medium and the sources we usually pair with it. You can change anything.

2 Where should the traffic land?

Paste it however it comes — including ?refer=billy or #/registration. We split it for you.

3 Any existing query parameters? (optional)

These appear first in the finished link, before the UTM values (e.g. refer=billy).

4 URL fragment (optional)

Anything after a #. The UTM goes before this — we guarantee that placement.

5 Choose your UTM values