Buffini & Company

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Buffini & Company · UTM Link Builder

Buffini & Company

UTM Link Builder

Buffini & Company · 2026 UTM standards

Step 1

Where should the traffic land?

Paste it however it comes — including ?refer=billy or #/registration. Existing parameters and the fragment are detected automatically; you don’t add anything.

What is this link promoting?

Where is the traffic coming from?

The platform or partner that sends the click (e.g. marketo, facebook, tbbs).

How is it delivered?

The channel type (e.g. email, organic-social, qr-code).

Anything to add to the term? (optional)

Leave blank if there’s nothing extra to distinguish this link.

Your finished link

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